If you’re looking to increase customer retention, increase sales and get in more referrals you can do so by simply offering customers loyalty cards and gift cards.

Loyalty cards

Loyalty cards not only help retain customers and increase sales, but they’re also a way to learn more about your loyal customers.

By offering customers points or rewards for presenting their loyalty card at the till you can learn more about their spending habits, which you can feed into your stock control system.

Gift cards
Offering gift cards can increase sales in two ways: by the initial purchase of the gift card and any add-on made by the recipient when using the card. It can also increase awareness and repeat business by bringing new customers to your business.